about us

Easy to use and easy on the eyes

That’s what we aim for every time we set out to make a pet product. We pour energy, creativity and not-just-a-little blood, sweat and tears into developing products so effortless, you hardly notice them at all. It takes a bit of rule-breaking and some serious ninja skills, but we think you’ll notice the difference.

What We Believe

A REASON TO DESIGN

We don’t create for the sake of creating. We solve problems. Every design we bring to market has a purpose, grounded in the needs of pet parents. We ask, listen, and learn—then we design products that make pet ownership even better.

NOTHING TO FEAR

Who decides something is good enough as is? Not us. We’re not afraid to challenge conventional wisdom and go boldly into uncharted territory — even if it means making mistakes on the path to better solutions.

UNRIVALED CUSTOMER EXPERIENCE

Diggs is dedicated to pet parents. We believe in elevating every aspect of their experience, from thoughtful product design to exceptional customer service.

Who We Are

Zel

FOUNDER & CEO

WHAT I DO  Bring together smart, disruptive, dog-loving people who know the power of a really good product.

DOG  Louise.

WHAT I DIGG ABOUT LOUISE  She’s the absolute sweetest. Her favorite move is to run up to strangers, sit on their feet and look up at them begging for a pet. In the morning, she jumps into bed and snuggles up between me and my wife.

Alyssa

FINANCIAL ANALYST

WHAT I DO  Nerd out over spreadsheets and data in order to help people understand (and love!) numbers.

DOG  Memphis.

WHAT I DIGG ABOUT MEMPHIS  He is the best snuggler. He always has to be touching you even if it’s just the tip of his nose. On the rare occasion he is allowed to sleep in the bed he likes to be the big spoon.

What We’ve Been Doing

LIFE BEFORE 2016

Boredom and general discontent

JANUARY 2016

Inspiration strikes, the challenge begins

APRIL 2016

Research, research, research…

SEPTEMBER 2016

The first (crazy) design ideas

JANUARY 2017

Design direction chosen

MARCH 2017

Engineering begins

AUGUST 2017

First awesome prototype of the crate!

NOVEMBER 2017

To China to see our products!

DECEMBER 2017

Our first photo shoot

JANUARY 2018

Performance testing to ensure quality

JANUARY 2018

Kickstarter video filmed!

EARLY 2018

Kickstarter Launch!